Location: Seoul, South Korea
Model: P3
Time: March 2025
Size: φ11m

A new visual landmark has emerged in Seoul’s Seongsu-dong commercial district—an 11-meter-diameter LED sphere display. Officially unveiled, this giant installation, which merges technology with artistic expression, not only injects fresh energy into the district but also sets a benchmark for the fusion of commerce and art.

From the very outset of its design, this LED sphere pursued the dual goals of “commercial value and artistic expression.” Its upper, middle, and lower sections align seamlessly with the three-story layout of the surrounding building, making it a highly recognizable focal point within the district. Whether pedestrians stop to admire it or simply glance as they pass by, they are drawn in by its striking visual impact.