The Technological Landscape of Outdoor Display Screens and the Innovative Breakthrough of Apexls

Driven by the digital wave, outdoor display screens, as an important carrier for information dissemination and visual presentation, are widely used in many fields such as commercial advertising, traffic indication, and public information release. In the current outdoor display screen market, the choice of technological path plays a decisive role in the popularization and application of products.

According to relevant statistics, the market shares of common anode technology and common cathode technology for outdoor display screens show a huge disparity. The former accounts for as high as 80%, while the latter accounts for less than 20%. The formation of this market pattern is due to many deep-seated reasons, which are worthy of in-depth analysis by industry practitioners.

01 The Industrial Chain: The Collision between Maturity and Development

In terms of the maturity of the industrial chain, the common anode technology, with years of precipitation and accumulation, has established a highly complete industrial ecosystem. At the raw material supply end, numerous suppliers have formed a stable supply system around the common anode technology. Various high-quality raw materials such as LED chips and circuit boards are not only in sufficient supply but also reasonably priced. In the product manufacturing link, a large number of production enterprises have accumulated rich experience and formed standardized production processes, enabling them to efficiently and stably produce various common anode display screen products. In terms of after-sales support, a complete service network is spread across various regions, and professional maintenance teams can quickly respond to customer needs, reducing the impact of equipment failures on customers’ businesses.

In sharp contrast, the industrial chain of outdoor common cathode LED display technology is still in the development stage. Key supporting products such as LED lamp beads, power supplies, and driver ICs not only have limited supply channels but also pose great difficulties in supply chain organization. Since there are few enterprises producing components related to common cathode technology, the production processes of these components are not mature enough, resulting in long supply cycles. It often takes 3 to 6 months to complete order delivery. In addition, there are significant problems with the compatibility of components produced by different manufacturers. Enterprises need to spend a lot of time and effort on debugging during the assembly process, which not only increases production costs but also restricts the market promotion of outdoor common cathode technology products.

02 Product Design: The Divide between Complexity and Simplicity

At the product design level, there are significant differences between common cathode and common anode technologies. Their PCB boards are not interchangeable. The design of the common cathode PCB is complex and requires the use of a wider variety of components, including special resistors, capacitors, and circuit connectors. This not only increases the difficulty of design and prolongs the product research and development cycle but also leads to an increase in production costs.

At the same time, the complex design makes the circuit lines too thin, affecting the power conduction efficiency. In actual use, it will not only increase energy consumption and cause unnecessary waste of resources but may also affect the stability and service life of the display screen due to problems such as overheating. The common anode technology performs more maturely in these aspects. With its simple and reasonable design, it reduces production difficulty and costs, which is also one of the important reasons for its high market share.

03 Cost Differences: The Key to Competitive Advantage

The cost differences are the key factors for the dominant position of the common anode technology. After years of development, the common anode technology, driven by large-scale production, has effectively controlled costs and has strong cost competitiveness. In contrast, due to reasons such as the immature industrial chain and complex design, the cost of the common cathode technology remains high, which is 15%-35% higher than that of the common anode technology. This makes common cathode technology products lack competitive advantages in the price-sensitive outdoor display screen market. In some project tenders that are sensitive to costs, common cathode technology products are often eliminated due to their high prices.

04 Apexls’s Innovative Breakthrough

Facing these industry pain points, Apexls has taken technological innovation as a breakthrough and carried out a series of R&D and upgrading work. After unremitting efforts, it has successfully launched a new generation of outdoor dynamic energy-saving screens. This product innovatively applies the “dynamic” energy-saving technology, uses conventional LED lamps, PCB layout, etc. While ensuring product performance, it achieves an energy-saving effect of more than 30% and also has the price of a conventional outdoor screen, truly achieving “energy-saving without price increase”!

In terms of product design, Apexls’s outdoor dynamic energy-saving screen fully considers the convenience of the production process and cost control. The PCB design of this product can be compatible with the existing common anode PCB. This design not only reduces design costs but also enables production enterprises to make full use of existing production equipment and processes, reducing the costs of equipment updates and personnel training. In terms of material supply, the similarity of materials between this product and common anode technology products is as high as 90%, which will not increase additional supply chain costs and effectively solves the problem of the complex supply chain of common cathode technology.

Apexls’s outdoor dynamic energy-saving screen provides users with a better product choice and also points out a new direction for the technological development of the outdoor display screen industry. It is believed that with the widespread application of Kangshuozhan’s dynamic energy-saving technology in the industry, the outdoor display screen market is expected to usher in more prosperous development driven by both technological progress and cost control in the future.