Steelcase is a global leader in office interior design. It has shaped modern workspace culture since 1914. Its Chicago headquarters has long served as a landmark of creative space planning. Therefore, when Steelcase planned a new exhibition hall for the NeoCon Show, it wanted a visual solution that could reflect design power and brand heritage. Consequently, the company selected Apexls to supply a customized LED display solution. The choice turned into an award-winning decision.
In mid-June 2018, Steelcase presented its new exhibition hall at NeoCon, the largest commercial furniture show in North America. The space used a creative LED display that relied on Apexls LED flexible display modules. As the event progressed, the hall attracted constant attention. Visitors paused to observe the curved LED display surface, and many expressed strong interest in the design. Eventually, the exhibition hall won both Best Show and Best Large Exhibition Hall, which confirmed the success of the project.
The creative LED display was built with Apexls 256×128mm LED flexible modules. The design used a P4 pixel pitch to ensure clear images. Because the LED flexible display allowed smooth structural transitions, the team could shape the entire wall into a clean arc form. The curved LED display delivered uniform light, vivid color, and strong depth. Therefore, the structure looked natural and artistic. Additionally, the LED display’s soft PCB material supported repeated bending, which made the shaping process efficient.
The LED flexible display used a soft FPC circuit and a silicone mask. These materials ensured smooth color uniformity and excellent durability. As a result, the LED display modules maintained visual stability under continuous operation. The flexible PCB allowed bending, folding, and hanging, while still keeping signal integrity. Because of this, designers could adjust the LED display structure with ease. The screen surface also connected seamlessly, which enhanced visual quality.
Today, Apexls LED flexible display solutions are widely used in architectural LED display projects. They support building facades, interior space modeling, commercial exhibitions, and event decoration. Many designers prefer flexible LED screens because rigid LED display panels cannot attach well to curved or irregular surfaces. However, flexible LED modules can wrap columns, curved walls, and wave-shaped structures. Consequently, the installation becomes simpler and faster.
Moreover, the creative LED display offers strong artistic potential. Designers can freely combine modules to form cylindrical, S-shaped, and flowing surfaces. Regardless of the shape, the LED display still maintains smooth transitions. The flexible PCB design reduces mechanical stress, while the silicone mask ensures stable optical performance. Through this combination, the LED display adapts to complex spaces and remains lightweight.
In the Steelcase project, Apexls showed how a creative LED display can enhance brand storytelling. The curved LED display became a visual centerpiece that connected technology and design. Although the exhibition hall contained many interior products, the LED display became the key attraction. It created an immersive environment without disrupting the overall space concept. Therefore, the LED display strengthened Steelcase’s message about innovation and spatial experience.
Additionally, the award recognition demonstrated how LED display technology can support creative exhibitions. Judges noted that the hall used a flexible LED display to shape a smooth arc without distracting gaps. They also mentioned how the LED display enhanced both movement and visual consistency. As a result, the installation provided both artistic appeal and functional clarity.
The project proved that modern LED display design goes beyond flat surfaces. The flexible PCB structure and silicone mask deliver new design freedom. The LED display modules adapt to architecture instead of forcing architecture to adapt to technology. Because of this, designers can express creativity without structural limitations. At the same time, installers can complete the project faster due to the lightweight module design.
When visitors entered the Steelcase exhibition hall, the LED display immediately shaped the atmosphere. Its curved form softened the room’s lines. The vivid color elevated the brand’s identity. Although the structure looked simple from a distance, it relied on precise engineering. The flexible LED display contained aligned magnets, soft PCB materials, and high-uniformity LEDs. Consequently, the screen maintained a seamless visual plane even under long-term use.
To conclude, the Apexls flexible LED display played a key role in supporting Steelcase’s award-winning exhibition. The curved LED display demonstrated how innovative structure and optical refinement can transform interior presentation. Because the LED flexible display merged technology with creative design, the project achieved both aesthetic and functional success. The installation also proved that LED display technology continues to evolve toward artistic freedom. Therefore, Apexls’ flexible LED display solutions will remain vital for architectural projects, brand experiences, and custom exhibition environments.